How to Select the Right Thai Localization Service for Your Digital Marketing Content?
Looking for a Thai translator to translate your content into Thai language?
You’re in the right place. We specialize in Thai language services, namely content translation, content transcreation and content localization from English to Thai language. Our localization team is made of internet savvy native Thai speakers with have years of experience in the language industry. Contact us today.
What is localization and why is it essential for digital marketing content?
Translation localization is critical for businesses seeking to tap into new markets and engage with new target audiences.
In a globalized digital economy, businesses must be able to communicate with customers in their native language, through media localization and content writing to a specific market or region. This is particularly true in countries such as Thailand where English proficiency is low. Take into account the target audience’s local culture, customs, and preferences.
Efficient localization can be complex and costly, but it is essential for businesses that want to succeed in today’s global marketplace. There are many factors to consider when localizing your content. Hiring an expert localization team made of localization specialists will help foreign and Thai brands overcome language and cultural differences to target audience preferences.
It’s important for brands to partner with an experienced localization specialist, with expertise in digital marketing and the support of qualified native speakers in the target language pair that can help you navigate the challenges of entering new markets.
Expected benefits of digital content localization.
Localization can help businesses and marketers tap into new markets and better connect with current customers. It can have several benefits, including:
- Increasing international sales and market share
- Improving customer satisfaction and loyalty
- Attracting new customers and talent
- Generating higher ROI from marketing campaigns
Simply put, localization can be a powerful tool for businesses looking to expand their reach and improve their customer experience. When done right, it can help you better connect with customers worldwide and unlock new opportunities for success.
What do Thai translation services do differently when handling a translation localization project?
Localization is the process of adapting content to a specific market or region. It requires expertise that goes beyond classic translation projects and always requires human translation.
High-quality translation services should deliver human translations performed by native Thai translators. Machine translation is helpful and can significantly speed up translation processes but is unreliable when the target language is Thai. Don’t just hire any translation agency, thinking that all translations are the same…
Hire one with experience with digital marketing content, site or app localization, content localization, and media localization.
The process goes beyond an accurate language translation by ensuring that any local customs and conventions are considered. It can also involve creating new content specifically for the target market. Localizing your content for the Thai market ensures that your content is relevant and useful to your target audience, which will help boost your sales and brand awareness.
How to find the best localization and translation services in Thailand for your needs.
There are a few key things to consider when trying to find the best localization service for your needs.
The first is obviously quality – you want to ensure that whoever you’re working with can produce high-quality results that accurately reflect your original content. The team should have expertise in the subject matter, use professional translation tools such as glossaries and translation memory and perform linguistic reviews.
The Second is experience – it’s important to work with a team who knows how to localize content effectively and has a track record of success. Finally, you’ll want to consider price and turnaround time to ensure you’re getting the best value for your money.
By keeping these factors in mind, you can be sure to find a localization service that will help you successfully reach your target audience and achieve business goals.
The key factors to consider when choosing a localization service.
There are many factors to consider when choosing a localization service. Here are the first basic questions to ask yourself before proceeding with any vendor offering translation solutions:
- What languages do you need to translate your content into?
- Which countries are you targeting with your marketing efforts?
- What language do most people in those countries speak?
- Are there any specific dialects that would be more relevant to your target audience?
- Is there already translated content available for the target market?
- What resources (time and money) are you willing to allocate for translation and localization services?
Other important challenges can occur during the localization process, such as:
Cultural differences: When translating content from one language to another, it is important to consider cultural differences. For example, what may be considered polite in one culture may not be polite in Thailand.
Localization is not Translation: Localization refers to the adaptation of a product or service to meet a local market’s specific cultural and linguistic needs. Translation, on the other hand, is the process of converting text from one language into another. We also translate documents between English and many different Asian languages, but that’s a somewhat more straightforward task
Language fluency: To accurately translate content, the translator must understand both the source and target languages.
- Regional dialects: A regional dialect can vary significantly from the standard dialect of a language. Ensuring that translations are accurate for all dialects spoken within a particular region is important.
Planning an English to Thai marketing localization project?
Here are some specific issues to keep in mind for your content and digital media.
You want your product to sell better in Thailand or maybe you want to create a Thai website (via website localization) for your service?
You’ve probably realized that it’s hard to find good localization services in Thailand, but here at Bangkok Translation and Interpretation Service, we have the localization team for your need. Contact our localization specialists and account managers today.
Thai translation and marketing localization from English to Thai is not easy. Thai is a difficult language to learn, and many cultural nuances must be considered when translating marketing materials to engage with the Thai people.
The Thai marketplace is also quite competitive, so it is important to localize marketing campaigns to appeal to the unique preferences of Thai consumers. Avoid machine translation and use only professional translations to facilitate your business development in the country.
Some of the key localization considerations for Thai consumers include:
- Using culturally relevant images and messaging in marketing materials.
- Tailoring offers and promotions to appeal to local preferences.
- Considering which colors are most associated with positive emotions in Thailand (e.g. blue is often associated with happiness, while yellow is associated with prosperity). This should be a consideration when working on media localization.
- Always target mobile devices first. The digital economy is thriving in Thailand. Thai people use their mobile phones to buy products and services, via platforms such as Lazada, Shopee, Grab and Facebook marketplace, and other social media.
Thailand is a unique market.
Thailand’s cultural quirks and nuances must be considered when localizing marketing content. Some of the challenges of marketing localization in Thailand include:
Understanding the complex social hierarchy and how to address different audiences appropriately.
Thailand is a country with a clear social hierarchy in place. At the top of the hierarchy are the royals, followed by members of the aristocracy and then the rest of the population. There is a strict code of conduct that dictates how people should behave in relation to one another, depending on their social status.
The Thai language also has several terms that reflect this hierarchy. For example, people who are considered to be of lower social status are referred to as “khun” (คุณ), while those who are of higher status are referred to as “tao” (เจ้า).
Accurately conveying the right tone and message for Thai consumers, who are often more reserved than Western consumers.
When creating digital content for a Thai audience, it is important to accurately convey the right tone and message. Thai consumers can often be more reserved than Western consumers, so it is crucial to understand the cultural context to avoid costly translation mistakes.
Thai culture considers it polite to be indirect when asking for something. For example, if you are looking for a taxi, you might say “Can you tell me where I can find a taxi?” rather than “Can you give me a ride to the airport?”
Thai people also place a high value on maintaining harmony in relationships. As such, they may be reluctant to criticize or give negative feedback. It is important to tread carefully when giving criticism and to couch it in positive terms whenever possible.
Make sure the target audience understands all cultural references.
When working with a Thai language services agency, it is important to make sure that the target audience understands all cultural references. This can be done by providing the agency with a glossary of terms and culture-specific information. Additionally, it is helpful to provide the agency with a copy of the target audience’s demographic information. Demographic information can include age, sex, income, education level, and other similar data. This information is essential to better target the translations to the correct audience.
A localization specialist will be able to advise you on the best translation, transcreation, or transliteration for your unique content.
Navigating the various censorship regulations that exist in Thailand.
Thailand has a variety of censorship regulations that content providers need to consider when entering the Thai market. The Ministry of Culture has the authority to regulate and censor materials deemed inappropriate for public consumption, including but not limited to violence, pornography, and political or religious content. Additionally, the Thai government monitors internet traffic and blocks access to websites considered detrimental to national security or containing inflammatory content.
A good Thai localization agency will have the expertise necessary to ensure that your content is properly adapted for the Thai market while always keeping in mind accuracy and quality control.
Why localization is worth the investment?
Localization is worth your time and money because it can help your business better target its content to specific audiences. Localization, when done right, will improve customer satisfaction and loyalty and boost sales and profits.
Are you looking for fast and professional English to Thai translation services?
We offer Thai Content Localization Services to help non-Thai companies sell their products and services to the Thai market.
BTIS provides Thai translation services and handles all major Asian languages, including Chinese, Japanese, Indonesian and Vietnamese. For more than ten years, our localization solutions have been helping companies, both foreign and Thai brands achieve their business goals.
Let us help you localize your content, websites, and marketing campaigns into major Asian languages. Our translators are native speakers with experience translating digital media and content writing for various industries, such as software, social media, technical manuals, and business documents. Contact us today.
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